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Scheiben-Doktor provides automotive glass repair and replacement services across Germany. While traffic was steady, the website lacked a streamlined booking process and localized optimization for service areas.
Growth optimization focused on simplifying appointment booking, clarifying pricing information, and strengthening local conversion paths. Service pages were reorganized by location, CTA buttons were made more prominent, and mobile booking usability was significantly improved.
User flow mapping identified drop-off stages in the booking process, allowing targeted adjustments that reduced friction and improved completion rates.
Results & Insights
- 850 additional booked repair appointments
- 1,900 new monthly local visitors
- 46% increase in completed booking forms
- €160,000 additional annual service revenue
- 28% decrease in bounce rate on service pages
“Optimizing our website experience helped convert more visitors into real service bookings. Clearer service pages and improved mobile usability made it easier for customers to find information and take action quickly.”
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Key Takeaways
Operational clarity and frictionless booking experiences drive measurable growth. Optimization transformed the website into a reliable appointment-generation system.
